Hogue Inc. Magazine Ad Campaign
I was given a chance to come up with a concept for Hogue’s latest magazine campaign. The challenge was to use the existing branding, make it feel right and stand out in a magazine, and introduce a new spin with the branding.
Using their fonts, styles and colors I went with a dark smoky theme with the goal to highlight the product as much as possible. The product on a black background was the best way I could think of the make it pop. I also loved how I integrated the typography as a background element, as the features and the name. One thing that I was worried about was if the faded text was going to be visible in the printed product. To my delight it worked perfectly the first time and all of these were ran.
This was a large magazine advertisement campaign that I did with Hogue Inc. These ads were run and are going to be ran in a number of different magazines. Such as: Gun World, Knives Illustrated, Beckett, and many more.